2026 · In use
Internal · LiveZentic brand
The identity this studio uses: mark, colour, and type.
What shipped. Not a metric tile.
Shipped
Knot mark
Shipped
Colour tokens in use on this site
Shipped
Favicon and social image
Shipped
A brand guide in Figma: logo, colour, type and grid
What it is
The Zentic brand kit is the mark, the greens, and the type on this website. It is internal work, and it is in use.
The problem
The studio needed a mark and a set of colours that still work as small text, a button, and a favicon.
Approach
Shape the knot mark, set the colour tokens, and use them on the site instead of describing them.
Loop steps used: Shape, Build, Launch.
Role
We designed it and we use it.
Gallery
Zentic brand guide (Figma): the four logo lockups on dark 
Zentic brand guide (Figma): light and one-colour logo versions 
Zentic brand guide (Figma): logo misuse examples to avoid 
Zentic brand guide (Figma): brand palette and derived neutrals 
Zentic brand guide (Figma): colour contrast pairs checked against WCAG 2.2 
Zentic brand guide (Figma): Space Grotesk and Inter typefaces 
Zentic brand guide (Figma): screen type scale 
Zentic brand guide (Figma): spacing scale and radius tokens 
Zentic video call background with the logo and strapline
This is the studio’s own identity, not a client rebrand.
Still to come
A written before-and-after of the earlier mark
Not done. This is a gap, not a feature.
Services
Related
Make it work
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A free 15-minute call. No pitch deck, no obligation.