2026 · Concept
ConceptNorthern Light
A concept brand and brochure. Not a client launch.
What shipped. Not a metric tile.
Shipped
Concept brand visuals
Shipped
Brochure direction
What it is
Northern Light is a self-initiated concept for a brand and a brochure. It is not a venue we work for.
The problem
Leisure brands often have a name and a photograph, and nothing that tells a printer or a website what to do next.
Approach
Shape a visual direction and a brochure layout as a concept, and label it as one.
Loop steps used: Shape, Build.
Role
Concept identity and brochure design.
Gallery
Northern Light concept identity: gold compass-star mark and wordmark on navy 
Northern Light concept identity: white star mark and wordmark 
Northern Light concept website: home hero with the yacht at dusk 
Northern Light concept website: Mediterranean voyage section 
Northern Light concept website: the vessel section 
Northern Light concept website: crew introduction 
Northern Light concept website: Sky Deck feature 
Northern Light concept website: Upper Deck feature 
Northern Light concept website: booking form, first step
Concept work. Do not read this as a client case study.
Still to come
A fuller mockup set
Not done. This is a gap, not a feature.
Any decision to take the concept further
Not done. This is a gap, not a feature.
Services
Related
Make it work
Make it work · Make it work · Make it work · Make it work · Make it work · Make it work · Make it work · Make it work ·
End to end · End to end · End to end · End to end · End to end · End to end · End to end · End to end ·
A free 15-minute call. No pitch deck, no obligation.